Ad Revenue Driven Websites - Step 2 - Develop Ideas

In this week’s installment of Ad Revenue Driven Websites, we’ll be looking at what happens after Step 1: Brainstorming.

By now, you should have a piece of paper (or .txt file) full of ideas. Not everything you written down is specific or well-thought out. This is the step where we do just that. You should have a look at each and every single item you wrote down. Take a serious look at it. You can develop your ideas by asking yourself some of these questions while having a look at each individual idea.

Does This Already Exist?

This is one of the biggest questions you might have. You could have the best idea in the world, but if someone else already does it, you might have some tough competition.

If it already exists, will your website do what they do, but better? Will it be better enough for a user to give up their loyalty to the other website? It takes a lot for people to break from their routine, you’d better have a hell of a lot of a features or a great selling point.

Is It Simple?

If you need a long winded explanation to detail what your site will do, maybe it’s not worth it. A visitor to your website will only dedicate so much time to figuring out what it is you do. Will a website visitor understand what your website does quickly? or will they become confused or bored and continue on with their internet browsing experience.

How Big Is The Market?

What percentage of web visitors will find your website useful? What percentage of web visitors will be likely to return? Are there a lot of people out there that will find your site useful? Your revenue is often proportional to your website traffic. A bigger market means the potential for more traffic. More traffic means more money.

How Will It Make Money?

Money should be a big factor. Especially if you don’t have the capacity to put out a lot of money upfront. Will you have enough money to make server payments? Will the ad revenue easily offset the bandwidth costs? If you’re considering hosting videos or applications for people to post on their MySpace page, where will your money come from?

Can You Make It Happen?

Will you need a developer? Will you need a designer? How do you plan on recruiting one and paying for one? Think of all your resources, do you have a friend in mind from college that you think might want to partner with you? Would they design you a website in return for a case of beer? Would you split the revenue with them?

That’s all for now. If this is the first time you visit this website, last week, I talked about Step 1 of developing your own ad revenue driven website, Brainstorming.

Commercial coffee machines and coffee makers

Related Posts

• Ad Revenue Driven Websites Series Wrap-up
• Ad Revenue Driven Websites - Step 3 - Choose Your Idea
• Ad Revenue Driven Websites - Step 1 - Brainstorming