Ad Revenue Driven Websites – Step 5 – Execute

Tuesday, September 11th, 2007

Categories: Ad Revenue Driven Websites

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Ad Revenue Driven Websites In this week’s installment of the Ad Revenue Driven Websites, we’re going to talk about the general execution of our website. Please note that I will be referencing a previous article where I discussed milestones.

At first I was thinking of avoiding a simple “Now do your project!” article, but after some reflection, I, myself, have problems with execution. I’ll go into details regarding some things to keep in mind that can help you get your project done and out the door.

Respect Your Own Milestones


In the previous article, we set milestones each accompanied by details that would help you set them. If you don’t respect your milestones, who knows where your website could end up. Worst case scenario is you might end up not only losing your time, energy and money, but other people’s time, energy and money. You don’t want to upset business partners or clients, you just might need them for your next website project.

Don’t Get Sidetracked

Focus. A lot of people, including myself, suffer from never-finish-itis. As we’re working on a project, we can get an idea for a different project and it suddenly consumes our train of thought. There’s nothing you can do about getting ideas, but you can tell yourself that you need to finish your current project before you start another project and the entire situation will work out for the better. The other project may seem better or more interesting, but one complete project is better then two incomplete ones.

Keep Monetization In Mind

Since one of the goals of your project was most likely to make money, keep that in mind. Does your web designer need to know to give leeway in the right navigation for ad placement? Are there any advertising programs (e.g. AdSense) or local businesses that would benefit from being contacted now, instead of when the project is complete, regarding advertising?

Anticipate Problems

Ackknowledge problems and foresee upcoming problems. One of the worst things that can happen is that your milestones (or entire project) get thrown out of whack because of a simple problem. If one of your contacts hasn’t been getting back to quickly, or is on vacation, keep that in mind. If it took longer for ISPs to refresh your DNS or to get your web server up, keep that in mind. Build around the problem.

Build Up Hype

It’s never too early to start advertising your project. Community forums are a great way to promote yourself, but be sure to keep your posts sincere or you risk having forum users see through you and call you out on what you’re doing. Talk with your friends, talk with your family and talk with your network. You have nothing to lose if you say you have something big coming soon, something important or something that they will want to know about when it happens. The more people you can get on your bandwagon before your project is even released can only be beneficial to your venture. This goes along with the next suggestion…

Be Wary of What You’re Saying and Who You Talk To

It’s likely that you network with like-minded individuals. These same individuals may want to start their own website or are looking for a new business venture and aren’t afraid to push friends under them in the process. When talking to people who you don’t completely trust, be vague, be general, don’t be exact.

In fact, I’ve been doing that very thing since I’m working on a project myself and don’t want to discuss it too in-depth until it’s done.

Hope that helps. :) If you’re new to the series, I’ve been going through the steps of developing your own website driven by ad revenue in a weekly series.

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