5 Reasons To Use Flash On Your Website

Friday, December 28th, 2007

Categories: Adobe Flash

Sometimes people get caught up with bad reasons to use Flash including “all my competitors are using it”, “it’s cool” and “isn’t that what everyone does now”. Not the best reasons, but here are 5 important reasons to use Flash.

Right Demographic

You are certain that the demographic will be able to accomodate Flash’s basic needs including CPU, age bracket, usability and willingness to explore something new.

Interaction

Being able to actively interact with a website stimulates users. It actively involves them with content and information. It gives the illusion that your company is up and coming and hip.

Product Experience

Seeing a product in action or being able to manipulate it makes the user that much more comfortable with what it is you have to offer. Product experiences can include an instruction guide or an introduction to products.

Lightweight Animation

If you’re looking to do simple fades between a few images, animations done in Flash are more professional, have decent filesize and are much cleaner then the animated GIF solution.

Professional and Credible

Since budget constraints can often limit the use of Flash because of its development time and cost, Flash sites give the feeling that the website costs more. If the Flash was done professionally, this will reflect back to the company.

In a past article, I’ve gone over reasons not the use Flash on your website.

Hope that helps. Cheers.