What’s He Got That I Don’t?

Monday, January 21st, 2008

Categories: General Web

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I’m currently looking into why my portfolio site is not ranked above a jeweler’s website for the keywords “patrick burt” on Google. The jeweler’s site is currently ranked as Number 1, and I’m kicking around in 3 or 4 +. Here’s a table comparing both elements:

PageRank 4 2
Keywords In Meta Tags Yes Yes
Domain Name Age 5.5 Years 2 Years
Keywords In Domain Name No Yes
Backlinks 4000 2
Lots of Javascript Yes Yes
Use Of Proper Header Tags Yes Yes
Text Volume Less More
Number of Pages 3 6

Setting up this table, I can see which areas I need to improve on. I’m considering writing some content about myself, maybe a short auto-biography that I can publish on my portfolio’s domain name that isn’t used in Flash, but is used in the Flash’s alternate ext. This should bring up the number of pages on my domain and boost up content. I suspect I may be overusing the “Patrick Burt” keyword, so I’ll see what I can do.

There’s not much I can do in terms of the domain without buying a domain and having to build PageRank and backlinks all over again. Hopefully I’ll make some progress and keep everyone updated.

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