Comments on: Building Online Communities - Be Interested Before You Start

By: Patrick Burt

Patrick Burt — Fri, 08 Feb 2008 15:00:36 +0000

That sounds like a good idea for a discussion. I’ll keep that in mind for next week.

By: Anonymous for a reason

Anonymous for a reason — Wed, 06 Feb 2008 23:54:25 +0000

It gets better…

We have 186 “members” - people who were automatically added after we sponsored a golf tournament hole last summer. We posted videos, pics, etc., in their accounts and emailed out the links. People visited, saw their stuff and left in droves.

The company tried every hook it could find, nothing worked (gosh, I wonder why?), and now it’s in my (the web designer’s) lap. Fun? Wow.

By: Patrick Burt

Patrick Burt — Wed, 06 Feb 2008 23:32:54 +0000

Hi Anonymous,

I think any intelligent user will be able see through the corporate facade and into the company's intentions. Imagine trying to recruit even just 10 people to join such a community... oh my.

By: Anonymous for a reason

Anonymous for a reason — Wed, 06 Feb 2008 23:28:43 +0000

Yep. I’ve been tasked with building a community for a certain group of business professionals. I don’t know anything about this field, and I really don’t care. However, my company thinks this will be an excellent vehicle by which to advertise to this group.

I can’t think of a worse way or a worse reason to create a community.