Patrick Burt - A Blog for Web People

Quick Tip To Make Your Website More Sticky

April 5th, 2008
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Even if you already have a related posts widget for WordPress which helps with your blog’s stickiness, there is another quick tip that may multiply the users that are coming to your site.

In the blogosphere (yeah, I said it), stickiness refers to the likeliness of a visitor remaining on your website after he/she has viewed a page. That user would usually come from a “short-term” link such as StumbleUpon, Digg, a link from a friend or a link from a search engine.

Here’s what you can do:

Log into your analytics or web stats program. Most hosting platforms will provide you with a statistics application, if not, you should invest time into installing Google Analytics. Have a look at your most popular (visited) web pages. You may notice that some webpages were created months ago, but still manage to account for a large percentage of your search engine’s visitors. These are the webpages we need to tackle, here are some tips to making a page more sticky:

  • Write server-side code that determines whether the user came from a Search Engine. Create custom text and custom links that might interest the user.
  • Include more contextual links in your content. For example, if you’re website talks about parrots and you briefly mention parrot care, a category on your website, link to that category.
  • Add content or updates at the end of your article that might direct the user to a more current webpage or to a recent update.
  • If you haven’t already installed a related posts widget, do so, and include the list at the end of your article.

That’s all for now, hope that helps. :)

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Never Mind Banner Blindness - How About Image Blindness?

April 1st, 2008
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Ever wonder why Google Adsense has been relatively successful? It usually features disgusting, ugly text links. How can that possibly perform better then a well-designed, message-full, impact-full banner?

Image Blindness. An epidemic more severe then the banner blindness I spoke about in a previous article. In some cases, buckets, or images used for internal marketing […]

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How To Do An Easy 3 Column Layout With Floats

March 31st, 2008
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When I first started doing CSS-layouts (instead of table-based layouts), I found that a lot of the solutions offered on the web included hacks and tricks to satisfy all browsers. Since then, I’ve refined my own personal technique which works in all browsers and validates as both CSS and HTML.

My method uses floats. Although floats […]

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Double-Check Your Website Text - You Might Be Surprised

March 26th, 2008
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In a few occasions, website developers are surprised when they receive emails months after a website’s launch complaining that their website’s layout is askew.

What Can Happen?
Here’s an example of what can happen:
You have a 50px wide box. You managed to fit the word “crocodile” in the box perfectly (equal spacing on both sides and the […]

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Registration Forms - A Deal Maker Can Turn Into a Deal Breaker

March 25th, 2008
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I have yet to meet someone who is absolutely thrilled at the sight of a registration form on someone else’s website. However, I’ve noticed that clients seem to forget their own hidden hate for registration forms on other websites when it comes to their own. Of course, they want the whole shabbang, user registration, profiles, […]

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Profitable Websites Are Hard Work…

March 21st, 2008
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This may come as a news flash to some, but, if you’re looking to draw some sort of sustainable income from a website, it requires a lot of hard work. Hard work in terms of managing and updating the site and gathering the resources to sufficiently run it. After all, Rome wasn’t built in a […]

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Estimates, Architectures and Wireframes, Oh My!

March 19th, 2008
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In a previous article, I touched briefly on Site Architectures and Wireframes. In this article, I will outline how important they are to make sure projects stay on budget and so the client doesn’t get away with scope creep. Scope creep is where new features and new work is slowly done at the request of […]

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7 Tips On Getting Those First Visits To A New Website

March 17th, 2008
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Starting off any kind of website is tough when you don’t have another strong website’s traffic to leverage into your new website. So what is it that you can do to get that first big break? What can we do to make those first few visits stick?

1 - Start With Great Content - Your […]

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Building Online Communities - They Have To Be Maintained

March 14th, 2008
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Like many organisms, online communities need to be maintained and catered to. Communities that grow old have the potential to go stale, recess or even vanish completely. What can you do to avoid this terrible scenario?

Listen to what it is that the community wants and cater to them. These are your customers these are the […]

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Getting Your Website To Work On Mobile

March 12th, 2008
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We’re getting closer to an era where having a website compatible with mobile will play an important role in your success. That being said what does it take to make your website compatible for a mobile?

The answer: not much.
Mobile phone browsers come in different shapes, sizes and capabilities. You should be ready to accomodate the […]

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