Optimizing Your HTML Tags for Search Engines - Part 2

In Optimizing Your HTML Tags for Search Engines - Part 1, I went over the importance of H1 and Title tags. For this part, I will talk about additional important HTML tags.

The main reason anyone should ever optimize their HTML tags, which I explained in Part 1, is that a Search Engine spider is not like a person. A spider does not see your website, it goes through the code. The reasoning behind employing some of these tips is that you may end up getting higher Search Engine placement in general, or for specific keywords. So at the expense of less then a half hour of work, you can get yourself a website with better odds at hitting that first place on a keyword you had in mind.

<p> Means Paragraph

To a Search Engine spider, <p> means paragraph. Paragraph means lots of text. Text means information for Search Engines. Although some of those that do research on the tags and their SEO effectiveness aren’t entirely sure today, you don’t have alot to lose by simply placing 3-4 letters around blocks of text. With the godsend known as CSS, nothing is stopping you from getting that paragraph to look just like you want it.

<em> Means Emphasis and <strong> Means Strong

To follow the model I applied to the last paragraph: <em> means emphasis. Emphasis means text that’s being emphasized. Emphasized text is a little more important then regular text to Search Engines. A similar theory applies to <strong> tags. Note: you can also use <b> tags. Like the <p> tag, Search Engines companies haven’t put out statements that say: SEO your website by using <em> and <strong> tags! But, there are some people who have noticed differences ever since they’ve started using the tags. Myself, I’m not a big <em> user, but I use <strong> whenever I can.

<h1> Through <h6> Are Available

Don’t limit yourself to only using <h1> tags, when <h2> to <h6> are available. Even if you aren’t using it as mini headers within your text. Instead of using say: <div id=”footer”>Patrick Burt’s Blog</div>, throw the whole thing into an <h6>, style it using CSS, and use it as a footer: <h6>Patrick Burt’s Blog</h6>. That way, with a little work, you can throw in some extra keywords into an otherwise unused resource.

That’s all for now, for reference, you can read: Optimizing Your HTML Tags for Search Engines - Part 1

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