Categories: Web Design, Web Development
My portfolio has recently undergone a slight redesign. It wasn’t all that complicated given that there were only 3 pages. What was important in the process of the redesign was to understand why I was doing it, and to establish what goals I had. Why was I was doing it? Like most redesigns, the design was getting stale, it had probably been over 4 years since my portfolio’s site has been visisted, and trends have changed since then. As for my goals, they were as follows:
Retain Domain Name and Page Equity
My portfolio site ranks very highly for keywords, specifically, Patrick Burt and Graphic Designer. This can all be thrown away if I decide to rewrite things or get rid of my already valuable links. Using the same, pre-redesign, URLs has allowed me to leverage pre-existing PageRank towards my new content. I also made sure to use similar content, titles and metadata that had gotten me high on Search Engine Result Pages (SERPs).
Social Media Presence
I don’t think anyone can disagree that Social Media is here to stay. I’d have to say it’s as transparent as listing your phone number on your Web site. You create a human connection. You are more than simply an anonymous user or company sitting behind a screen.