Tips On Developing HTML Emails and Email Templates (Part 2)
Tuesday, May 6th, 2008Categories: Web Development
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This is a continuation on the first article I wrote on developing HTML emails and email templates. Let’s jump right into some tips:
- Use HTML markup to style whenever possible. Use attributes like background=”" whenever possible. CSS backgrounds will incorrectly render in GMail, so whenever applicable, make sure your background will work if applied to a table cell (<td>)
- Text, Text, Text. In most email applications, external images will require an action (such as clicking “Display all image below” before images are displayed. Do your best to use CSS and Font tags to style text instead of including large images so that the user still has an opportunity to see content before having to click on a prompt.
- Emails have folds too. Like websites, emails will have folds (the portion of an email visible without having to scroll). The fold will be really high, because of headers and vertical space being taken up by applications or web applications. Keep that in mind when placing your call-to-action.
- Support the ability to unsubscribe. At the footer of your email, provide the user an easy way to unsubscribe to the newsletter. He may be breaching agreements with your hosting company or ISP if you send unsolicited email without doing so.
- Your subject line is more important then your email. You will lose a majority of your users before they even see your email. Be sure to take the time to think about a clever/catchy subject line for your target audience so that you can get more users into your email.
That’s all for now, hope that helps. 
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- Tips On Developing HTML Emails and Email Templates
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- Even More Tips On Getting Those First Visits To Your Website
November 25th, 2008 at 1:20 am
Thanks for writing this.
December 10th, 2008 at 4:50 pm
Hello, Sorry if I’m offtopic, I’m novice in blogging and I need your help:)%d%a I have a little question for you: Can you tell me please from where can %d%aI download your blog theme? %d%a%d%aThank You for your time,%d%aVeronika Brooks%d%a
December 10th, 2008 at 4:55 pm
I’m strongly thinking that’s a spam comment. If you reply to me, I’ll tell you and will hesitate from deleting your comment. Forgive me if I’m a bit paranoid.
December 11th, 2008 at 4:44 am
Is not a spam
lol. Don’t worry. So you can help me with your theme?
Thank you and sorry if I disturbed you.
December 11th, 2008 at 9:09 am
I’m a bit paranoid, what can I say. I made the theme myself
December 11th, 2008 at 9:28 am
This is sad
Where can I find a similar theme? Are you ready to sell it? 1$?:D
December 13th, 2008 at 11:45 pm
Thanks for an interesting read, I will check some more of your posts! Thanks Mike
January 23rd, 2009 at 7:21 pm
I really enjoyed this post (not that I didn’t enjoy the others as well
)- nice work man.
February 6th, 2009 at 11:34 pm
I truly enjoyed your article. Please post more often if you have time. Thanks!
April 24th, 2009 at 2:00 am
Very nice information. Thanks for this.
May 4th, 2009 at 5:52 am
Hmm… I only wish I’d found this site sooner. Would have saved me a lot of wasted time and effort. Keep up the good work! Thanks!
October 15th, 2009 at 1:44 am
Hi,
Just found your blog on Technorati & Digg upcomming news feeds and read a few of your other posts.
ISeems good contents,Keep up the good work. Look forward to reading more from you in the future.
Thanks,
Michael
December 5th, 2009 at 1:14 am
This post has got me subscribing.here I come!
May 3rd, 2010 at 11:36 pm
Itlook like you take a lot time to update your blog, cos I found your blog is very useful to me.