Patrick Burt - A Blog for Web People

Develop Multiple Revenue Streams Online

Wednesday, January 30th, 2008

Categories: Web Marketing

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I’ve read articles in the past where financially successful people were interviewed and they gave tips. These tips outlined that it’s important to have multiple revenue streams in your life. In the event that one of your streams succumb, you’ll always have a backup to help rebuild or to absorb some of the impact.

This theory can also be applied to an internet entrepreneur. This is especially useful if you’re relying on your online revenue to sustain your lifestyle offline. If your total income consists of only one income stream, you should put aside resources (financial resources or just time) to build additional revenue streams.

As an example, Darren Rowse, over at ProBlogger, although he can make a living from his main website, co-founded a blog network and has other blogs that aren’t quite as popular.

If we break it down even further, we can apply the theory to your affiliate revenue and your advertising revenue.

As an example, let’s pretend you rely on uniquely on one revenue stream for your website, such as AdSense. If AdSense, a party that beyond your control, makes global changes in the way you receive revenue, you have limited recourse. However, if AdSense only made up for half of your revenue stream and you had another revenue stream that generated an income equal to that of half of AdSense, you have more options if one of your streams goes awry.

That being said, here are some tips:

  • Diversify your advertisers and affiliate programs. Be sure that you review the minimum payout.
  • Leverage your existing user base into a different web project.

Just a little tip. :)

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2 Responses to “Develop Multiple Revenue Streams Online”

  1. Karen Says:

    That is good advice. There seem to be only a few that really make any income for me. :-(

  2. Patrick Burt Says:

    The problem is when there isn’t much income, it becomes harder to hit the payout minimum for some advertisers.

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