Quick Tip To Make Your Website More Sticky

Even if you already have a related posts widget for WordPress which helps with your blog’s stickiness, there is another quick tip that may multiply the users that are coming to your site.

In the blogosphere (yeah, I said it), stickiness refers to the likeliness of a visitor remaining on your website after he/she has viewed a page. That user would usually come from a “short-term” link such as StumbleUpon, Digg, a link from a friend or a link from a search engine.

Here’s what you can do:

Log into your analytics or web stats program. Most hosting platforms will provide you with a statistics application, if not, you should invest time into installing Google Analytics. Have a look at your most popular (visited) web pages. You may notice that some webpages were created months ago, but still manage to account for a large percentage of your search engine’s visitors. These are the webpages we need to tackle, here are some tips to making a page more sticky:

• Write server-side code that determines whether the user came from a Search Engine. Create custom text and custom links that might interest the user.
• Include more contextual links in your content. For example, if you’re website talks about parrots and you briefly mention parrot care, a category on your website, link to that category.
• Add content or updates at the end of your article that might direct the user to a more current webpage or to a recent update.
• If you haven’t already installed a related posts widget, do so, and include the list at the end of your article.

That’s all for now, hope that helps.

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