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Comments on: Using “Click Here” as Link Text - The Debate http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/ Patrick Burt Thu, 11 Mar 2010 15:13:40 +0000 http://wordpress.org/?v=2.2.1 By: uBid4it http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-27844 uBid4it Tue, 22 Dec 2009 01:08:10 +0000 http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-27844 I'm also doing textlinks but I didn't know there where two different kinds. This helped me many thanks. I’m also doing textlinks but I didn’t know there where two different kinds. This helped me many thanks.

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By: Patrick Burt http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-883 Patrick Burt Mon, 29 Oct 2007 15:42:16 +0000 http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-883 Hi Peege, thanks for the comment. Jakob (love him;)) does state that. Links are already indicative that a user can click on it to go somewhere else. However, the argument I'm using is that when the link is associated with an action, it will get higher click-through rates. For example, it would make sense that if you had two ads advertising mortgages, the ad run with a call-to-action such as "go to your nearest bank location and sign up for a mortgage" would produce better results compared to an ad without a call-to-action. Hi Peege, thanks for the comment.

Jakob (love him;)) does state that. Links are already indicative that a user can click on it to go somewhere else. However, the argument I’m using is that when the link is associated with an action, it will get higher click-through rates.

For example, it would make sense that if you had two ads advertising mortgages, the ad run with a call-to-action such as “go to your nearest bank location and sign up for a mortgage” would produce better results compared to an ad without a call-to-action.

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By: peege http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-882 peege Mon, 29 Oct 2007 15:38:06 +0000 http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-882 I've always heard that the "Click here" link was a no-no. Jakob Nielsen (love him or hate him) cautions against using it as well. My main argument is that it's redundant. Users know to "click here" when they want to visit another page - why tell them? The hyperlink does it for you, freeing up the words for something more useful that describes the page you're going to visit. I’ve always heard that the “Click here” link was a no-no. Jakob Nielsen (love him or hate him) cautions against using it as well. My main argument is that it’s redundant. Users know to “click here” when they want to visit another page - why tell them? The hyperlink does it for you, freeing up the words for something more useful that describes the page you’re going to visit.

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By: Nicholas http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-714 Nicholas Fri, 05 Oct 2007 02:16:36 +0000 http://www.pat-burt.com/web-usability/using-click-here-as-link-text-the-debate/#comment-714 Great site! I found it through Google looking for design dimensions for 1024×768. Anyway, I'm going to disagree with you slightly on this one. I have a problem with your use of action links. The problem is that most people (like 70%) only scan webpages instead of reading them. When I was scanning the two example sections, the links jumped out. In the keyword example, I saw "dogs named Fredrick", "A Blog For Web People", and "Why I can't access my account?" In the second example, all that I saw was "here", "more", "this page." I don't think the second example would get a high click through rate. But I think you're right that action links are useful, I would just recommend that you slightly modify them. Instead of your method, I'd try "See my other blog about dogs named Fredrick," "Read a Blog For Web People," or "Read more information on Web Usability." I think making an entire sentence a link would be far more effective as an action link. You get the action and the keyword context together. Great site! I found it through Google looking for design dimensions for 1024×768.

Anyway, I’m going to disagree with you slightly on this one. I have a problem with your use of action links. The problem is that most people (like 70%) only scan webpages instead of reading them. When I was scanning the two example sections, the links jumped out. In the keyword example, I saw “dogs named Fredrick”, “A Blog For Web People”, and “Why I can’t access my account?” In the second example, all that I saw was “here”, “more”, “this page.” I don’t think the second example would get a high click through rate.

But I think you’re right that action links are useful, I would just recommend that you slightly modify them. Instead of your method, I’d try “See my other blog about dogs named Fredrick,” “Read a Blog For Web People,” or “Read more information on Web Usability.” I think making an entire sentence a link would be far more effective as an action link. You get the action and the keyword context together.

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