Jakob (love him;)) does state that. Links are already indicative that a user can click on it to go somewhere else. However, the argument I’m using is that when the link is associated with an action, it will get higher click-through rates.
For example, it would make sense that if you had two ads advertising mortgages, the ad run with a call-to-action such as “go to your nearest bank location and sign up for a mortgage” would produce better results compared to an ad without a call-to-action.
]]>Anyway, I’m going to disagree with you slightly on this one. I have a problem with your use of action links. The problem is that most people (like 70%) only scan webpages instead of reading them. When I was scanning the two example sections, the links jumped out. In the keyword example, I saw “dogs named Fredrick”, “A Blog For Web People”, and “Why I can’t access my account?” In the second example, all that I saw was “here”, “more”, “this page.” I don’t think the second example would get a high click through rate.
But I think you’re right that action links are useful, I would just recommend that you slightly modify them. Instead of your method, I’d try “See my other blog about dogs named Fredrick,” “Read a Blog For Web People,” or “Read more information on Web Usability.” I think making an entire sentence a link would be far more effective as an action link. You get the action and the keyword context together.
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